New Mission Statement

At yesterday's Water Star Steering Committee meeting we approved a new mission statement:

The Water Star Program guides, inspires and recognizes communities that take exemplary actions to protect, improve and enhance their local waters.

How did we develop this statement?

· We decided the format of the mission should be:
(we) (support) (communities) (to protect) (water), and not:
(we) (protect) (water)

· Then we looked at all the ways we support communities:
(what we do)
guidance
recognition
incentives
inspiration
encourage participation

(for whom)
communities
municipalities
lake districts
taxing entities
local govt’s
school districts
towns, counties

(the actions/results)
commitment
improve
protect
restore
celebrate
voluntary work
enhance
enjoy

for (protected resource).
health of water
beauty of water
surface water
ground water
water quality
water resources
ecosystems
rivers, streams, lakes, wetlands